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Solar installer website design with a sizing planner that never promises a saving

Fifty-one pages for a residential solar installer in Queens, and a roof sizing planner that answers the first question honestly. A visitor describes the house, the roof, how it faces, the shade, the electrical panel and a typical month's use, and gets a range of panels, kilowatts, roof area and price at the published rate per watt, both ends printed the same size. It never prints a saving, a payback or an incentive amount. Sending it is an enquiry: it lands in an inbox, and nothing is booked until the survey.

  • 9 service pages, from flat-roof frames and canopies to two-family houses and landmarks
  • 6 journal articles on sizing, frames or a canopy, net metering, the roof first, historic districts and incentives
  • 15 pages on what a solar installer should not claim, and how the pictures were made

$1,000$500one time · live in ~5 business days

Includes your domain for a year, a year of hosting at MaiaHost, SSL, and every page rewritten around your business.

solar.bestdealwebdesign.com
Home page of the residential solar installer demo website, Woodside Copewick Solar, LLC
Home page — Woodside Copewick Solar, LLC

Demonstration site. Woodside Copewick Solar, LLC is a fictional business invented for this demo — every phone number on it is literally 000-000-0000. The website itself is entirely real and built exactly as yours would be.

Why this design works for a residential solar installer

Built for how your customers actually decide

Most solar sites open with a savings calculator. This design opens with a sizing planner instead. It asks sixteen questions: the kind of house, whether it is in a historic district, the roof covering and its age, which way it faces, the shade, the roof size, the electrical panel and a typical month's use, in kilowatt-hours or dollars. It prints the number of panels, the kilowatts, the roof area they take and the price at one published rate per watt for each way of mounting them. The browser and the server read the same rules, so the range on the screen is the range in the inbox.

The law shaped the planner. In New York a sentence about what a system will save has to be backed by a written baseline, so the planner prints none, and it says so in a notice beside the range. The federal tax credit ended for home systems installed after 2025, and the remaining State and City incentives change, so they are named with a date and never worked out. The planner stops and says why for apartment buildings, businesses, batteries, renters, landmarked houses, slate and tile roofs and a roof too small for a system. It also adds a note when a roof needs replacing first, when nobody knows whether the house is in a historic district, or when an old fuse box needs a master electrician.

And it explains what the trade usually leaves vague. Solar in New York City is home improvement work, so the license page names the four credentials a real installer works under. The fire code keeps clear paths on every roof, and the site describes them with the sections cited rather than one figure for every roof. The contract page lists what New York requires a solar contract to say, and the homeowner can cancel until midnight of the third business day. Thirteen pages quote what solar sites commonly advertise, from 'never pay Con Ed again' to 'solar for free', and answer each claim with the rule and its source.

  • A range, never a saving

    The planner prints panels, kilowatts, roof area and money at the published rate per watt, both ends the same size. It says nothing about what a system would make or save: in New York that sentence needs a written baseline only a real survey can give.

  • Incentives named with a date

    The federal credit ended for systems installed after 2025. The State credit and the City's property tax abatement remain, with their own rules and limits. The site says which exist as of October 2026, where to check them, and works none of them out.

  • The roof decides

    When the use calls for more panels than the roof holds once the fire code's clear paths are kept, the roof sets the range and the planner says so. A roof near the end of its life is replaced first, by a roofer, before the panels go on.

  • The enquiry asks for nothing it doesn't need

    Name, e-mail, telephone, the ZIP code and a survey day. The server recomputes the range from the answers rather than trusting the browser, every enquiry is a new record, and enquiries are deleted 180 days after the preferred survey day.

Screenshots from the live site

A look through the 51 pages

These are screenshots of the real website, taken from the live demo. Nothing here is a mockup — open it yourself and every one of these pages loads.

solar.bestdealwebdesign.com
The roof sizing planner's result: panels, kilowatts, roof area and the range at the published rate per watt of the residential solar installer demo website, Woodside Copewick Solar, LLC
The roof sizing planner's result: panels, kilowatts, roof area and the range at the published rate per watt — Woodside Copewick Solar, LLC
solar.bestdealwebdesign.com
The rates per watt by mount, what they cover, and the sales tax exemption of the residential solar installer demo website, Woodside Copewick Solar, LLC
The rates per watt by mount, what they cover, and the sales tax exemption — Woodside Copewick Solar, LLC
solar.bestdealwebdesign.com
The license line: the four credentials a New York City solar installer works under of the residential solar installer demo website, Woodside Copewick Solar, LLC
The license line: the four credentials a New York City solar installer works under — Woodside Copewick Solar, LLC
solar.bestdealwebdesign.com
The fire code line: why panels stop short of the roof edge of the residential solar installer demo website, Woodside Copewick Solar, LLC
The fire code line: why panels stop short of the roof edge — Woodside Copewick Solar, LLC
solar.bestdealwebdesign.com
How every picture was made, and why no maker's label appears in any of them of the residential solar installer demo website, Woodside Copewick Solar, LLC
How every picture was made, and why no maker's label appears in any of them — Woodside Copewick Solar, LLC
The residential solar installer demo website on a phone screen

Mobile first, not mobile afterthought

Most of your visitors will see this version

Local service searches are overwhelmingly done on phones, so the phone layout is the one we design first and test hardest. Text stays readable without zooming, the phone number stays reachable with a thumb, and nothing needs a horizontal scroll.

Every page, listed

What is actually on the site

51 indexable pages, each with its own title, description, structured data and a place in the sitemap. That is 51 chances to appear in a search instead of one.

Nine service pages

  • Flat roofs on tilted frames, solar canopies over flat roofs, sloped roofs, two-family houses
  • The survey and the design, permits and paperwork, landmarked houses
  • Monitoring and service, and taking panels off for a new roof
  • Each with its rate per watt and what it includes, or why it is seen before it is priced

The roof sizing planner

  • Sixteen questions about the house, the roof, its covering and age, how it faces, the shade, the electrical panel and a month's use
  • Panels, kilowatts and roof area as a range, priced at $4.60, $5.20 or $6.40 a watt by the mount, with no sales tax
  • Notes for a roof that should be replaced first, a historic district nobody has checked, an old fuse box and an asbestos survey before the filing
  • It stops and says why for apartment buildings, businesses, batteries, renters, landmarks, slate and tile, other areas and roofs too small for a system
  • Resumable from a link, and works without JavaScript as a plain form

An enquiry, not a booking

  • A preferred survey day, how flexible it is, and the ZIP code of the house
  • No message box, no utility account number and no copy of a bill
  • The enquiry lands in a small staff inbox, with a status and a survey time
  • The reply never says whether an address already has an enquiry

Thirteen pages on what a solar installer should not claim

  • 'Fully licensed and insured', 'A State-approved installer', 'Never pay Con Ed again', 'The government pays for most of your system', 'Solar for free'
  • 'Half off this month', 'Zero down, low monthly payments', 'Panels edge to edge', 'One call does it all', 'Sign today with a small deposit', 'Guaranteed production for life', 'Offset tons of carbon', 'Rated five stars'
  • Each is quoted as solar sites advertise it, and answered with the law and a source

A journal of plain answers

  • How a system is sized, tilted frames or a canopy, net metering explained, replacing the roof first, solar in a historic district, and what incentives remain

What $500 covers

Yours, not a copy of the demo

You get the same structure and design system with your business in it — your name, logo, colours, photographs, services, prices and locations, and every page rewritten for you. Two businesses starting from this design do not end up looking like each other.

Pages you do not need come out. Pages you need that are not there can be added at $90 each. The local SEO — titles, descriptions, structured data and the copy itself — is retargeted from Woodside to wherever you actually work.

  • Your domain name

    First year included, registered in your name

  • One year of MaiaHost hosting

    Fast EU LiteSpeed hosting, daily backups, 24/7 monitoring

  • SSL certificate

    HTTPS from the first minute, auto-renewing

  • Your branding

    Your business name, logo, colours and typography

  • Your content

    Every page rewritten around your business, services and prices

  • Your photographs

    Your images placed and optimized — or we keep the demo imagery

  • Local SEO retargeted

    Titles, descriptions, schema and copy aimed at your city

  • Working contact form

    Spam-protected, delivering to your inbox

  • Google Search Console

    Verified and your sitemap submitted

  • One revision round

    Tell us what to change after the first build — included

  • 30 days of free fixes

    Post-launch corrections and small tweaks on us

  • You own everything

    Files, design, content and domain — move host any time

Who this suits

A good fit if you run one of these

  • Residential solar installers pricing by the watt
  • Installers on flat-roofed row houses, where frames, canopies and the fire code decide the layout
  • Companies that survey every roof before they design a system
  • Installers who want enquiries that already say what roof, what shade and what use
  • Owners tired of savings calculators that promise what the survey cannot

Not quite your trade? Designs adapt more easily than people expect — the structure matters far more than the industry it was written for. Tell us what you do and we will say honestly whether this one fits.

Questions

About this design

Can the planner show the customer's savings?

It shouldn't. In New York a statement about what a solar system will save is regulated, and it needs a written baseline from the customer's own bills and roof. The planner sizes the system and prices it at your published rate; the savings conversation belongs in the written proposal after the survey.

Can our license numbers go on the site?

Yes, and they should. Solar on a home in New York City is home improvement work, so your Home Improvement Contractor license number goes in every advertisement, along with your master electrician and your State registration where they apply. This demonstration is a fictional company, so it holds none and says why.

Why doesn't it list the tax credits?

Incentives change, and what one is worth depends on the customer's own taxes. The site names which incentives exist, dated, and links to where they are checked. A figure that was right when it was written is how a solar site ends up promising a credit that has ended.

We sell a particular panel brand.

Then the equipment page names it, describing the panel by its maker's name the way any reseller may. This demonstration is a fictional company that installs nothing, so it names no brand at all, and no maker's label appears in any picture.

Are the pictures of a real company?

No. Every picture on this demonstration was generated and says so on the picture. No ladder, van, inverter or maker's label appears, and nobody's face is shown. Your own photographs of your own installs replace them.

More general questions are answered on the sample websites page.

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Want this website for your business?

$500 one time, live in ~5 business days, with your domain and a year of hosting included. Send us a short brief and you get a fixed written quote within one business day — free, no obligation.

Or call us on +1 646 736 4779 — we answer 24/7.