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Plain words, no jargon

SEO gets you found.
GEO gets you recommended.

Your customers now search in two places: the classic Google results — and AI assistants that answer with a handful of businesses by name. A modern website must win in both. Here is what that means, in plain words.

Illustration of classic search results connected by a light beam to an AI assistant citing a website

SEO — Search Engine Optimization

SEO is the craft of making your website rank in classic search results. Google reads your pages and decides which ones deserve to appear when someone searches for what you sell. It rewards websites that are fast, well-structured, secure, and genuinely answer the searcher’s question.

  • Clean, semantic code that Google parses without guessing
  • Fast loading — Core Web Vitals are a ranking factor
  • The right titles, descriptions and headings on every page
  • A sitemap and correct indexing signals from day one

GEO — Generative Engine Optimization

GEO is the craft of making AI assistants find, trust and cite your business. When someone asks ChatGPT, Perplexity or Google’s AI Overviews for a recommendation, the AI names a few businesses whose facts it could read and verify. If your website isn’t machine-readable, you are invisible to that answer — and your competitor gets named instead.

  • Structured data (JSON-LD) describing who you are and what you sell
  • Clear, quotable facts AI engines can lift with confidence
  • Consistent business details across your entire web presence
  • Content organized as questions and answers people actually ask

Why this matters right now

Search behavior is splitting. Classic Google still drives most discovery — but a fast-growing share of buying questions now goes straight to AI assistants: “who builds websites near me”, “best accountant in Varna”, “a good pellet stove shop that delivers”.

AI engines don’t browse like humans. They read structured data, weigh clear factual statements, and cite sources they can verify. A beautiful website that machines can’t parse simply doesn’t exist for them.

The good news: the technical foundation for both SEO and GEO is the same discipline — and it is dramatically cheaper to build it in from day one than to bolt it on later. That is exactly what we do.

What machines read — a JSON-LD snippet

{
  "@context": "https://schema.org",
  "@type": ["Organization", "ProfessionalService"],
  "name": "Your Business Name",
  "url": "https://yourdomain.com",
  "telephone": "+359...",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Your City",
    "addressCountry": "BG"
  },
  "areaServed": "Your Region",
  "sameAs": ["https://facebook.com/...", "https://linkedin.com/..."]
}

This page you’re reading ships exactly this kind of markup — view the source and see for yourself. Every site we build does.

Included in every package

The exact SEO + GEO checklist we ship

JSON-LD structured data

Organization, Services, Products, FAQs and Breadcrumbs described in the schema.org vocabulary machines actually read.

Open Graph + social metas

Rich preview cards everywhere your link is shared — Facebook, LinkedIn, Viber, Slack, iMessage.

Semantic HTML5

Real headings, landmarks and meaning in the markup — the raw material both crawlers and LLMs parse.

Core Web Vitals performance

Static-fast pages tuned for LCP, CLS and INP — speed is a ranking factor and a UX baseline.

XML sitemap + robots

Every page discoverable, canonical URLs declared, crawler directives correct from day one.

Quotable, factual content

Clear definitions, concrete numbers and answerable FAQs — the passages AI engines lift and cite.

Entity & NAP consistency

Your business name, address, phone and profiles consistent across the web, so machines know who you are.

Indexing & measurement setup

Search Console verification, sitemap submission and analytics — so results are visible, not guessed.

What to honestly expect

Nobody can guarantee #1 rankings or AI citations — anyone promising that is selling smoke. Google and the AI engines decide their own results, and they keep changing.

What we guarantee is the part that is actually in our control: a complete, correctly-built technical foundation — valid structured data, fast Core Web Vitals, semantic HTML, precise metadata, and clean indexing. Without that foundation, rankings and citations are impossible. With it, they become achievable — and everything you invest in content and ads afterwards works harder.

Want to go further after launch? Our parent company DotCOM Services runs ongoing SEO and Google Ads campaigns — with 18 years of receipts.

SEO + GEO questions, answered

Is GEO just a buzzword for SEO?

No. SEO targets ranking algorithms; GEO targets how large language models retrieve, synthesize and cite sources. They overlap — clean structure and authority help both — but GEO adds specific work: structured data, quotable factual statements, entity clarity and machine-readable business facts.

Can you guarantee #1 rankings or AI citations?

No honest provider can — Google and AI engines control their own results. What we guarantee is the complete technical foundation, done right: valid structured data, fast Core Web Vitals, semantic HTML, correct metas and indexable content. That is what makes rankings and citations possible.

Does my small local business really need GEO?

Increasingly, yes. People now ask ChatGPT and Google AI things like 'best pizza place near me' or 'who can build me a website in Sofia'. If your business facts aren't machine-readable, AI engines simply can't recommend you — your competitors get cited instead.

Is this included in the price or an add-on?

Included. Every package — even the $490 Starter — ships with the full SEO + GEO checklist: JSON-LD, Open Graph, sitemap, semantic HTML, performance targets and indexing setup.

Get a website built for both worlds

Every package ships the full checklist above — from $490, domain and hosting included.

See the packagesAsk us anything