"I just need a simple website" usually means one of two very different things, and the difference is not the budget. It is whether the page has to convince one audience or be found by many. Get that right and the rest of the decision makes itself.
What a landing page is
A landing page is one page with one job: present one offer to one audience and ask for one action. It is built for a traffic source you control, usually an ad campaign, a QR code, an email or a social profile. Everything on it points at the action: the call, the booking, the quote request. Navigation is minimal, because every exit is a lost lead.
What it is not: a home on the web. It does not explain your whole business, it does not carry a team page or a portfolio, and it is not designed to be discovered for the things it does not mention.
What a website is
A website is a set of pages, each answering a different question a customer might search for. A plumber's site has a page for emergency work, one for water heaters, one for drain cleaning, one for commercial jobs, and then the trust pages: about, reviews, service areas, contact. It is built to be found, by search engines and by AI assistants, for many different needs, and to hold a visitor's confidence once they arrive.
The SEO difference, in one paragraph
A page ranks for what it is about. A single landing page about emergency plumbing can rank for emergency plumbing searches. It cannot rank for the twenty other things a plumber does, because it does not say them. Seven pages can rank for seven intents; a sixty-page ready-made site has sixty front doors. If you expect Google and AI assistants to bring you customers, the number of well-built pages is the number of chances you get.
When a landing page is the right buy
- You sell one service or one product and have no plans to add more this year.
- You are running ads and need a page that converts the click, not a tour of the company.
- You are launching an event, a course, a pre-order or a seasonal offer with a deadline.
- You are testing a new business idea and want to see whether anyone calls before building more.
- You need something live in a week, and a full site would wait for content that is not written yet.
When you need the full website
- You offer several services that customers search for separately.
- Local search matters: you want to be found for "plumber near me", "water heater repair" and "commercial plumbing" at the same time.
- Customers check you out before calling: they want an about page, reviews, photographs, service areas.
- You plan to publish content over time, whether a blog, guides or seasonal offers.
- You want AI assistants to be able to describe your business accurately, which needs the facts spread across pages that say them plainly.
What each costs here
Our Starter package is a custom landing page for $490 at launch pricing: up to six sections, copy polishing, contact form and click-to-call, full SEO and GEO setup, domain and a year of hosting. The Business package is a custom company website of up to seven pages for $890, with on-page SEO for every page, Google Business Profile and Search Console setup and analytics.
There is a third option that surprises people. For twenty-three common trades, a ready-made website is $500: a complete multi-page site, already written, rebuilt around your business and live in about a week. For a dentist, a plumber, a salon or a pizzeria, that is a full website for the price of one custom page.
Start small, grow later
The Starter page is built on the same design system as the Business site, so growing is addition rather than replacement: extra custom pages are a flat $90 each, and the day you need seven of them, you have the Business site. Launch with the page that converts today, and add the pages that get found as the business earns them.
Still not sure which you are? Tell us what you sell and who you sell it to and we will say which one fits, with a fixed quote for it, within 24 hours.
Questions people ask
Frequently asked
Can a landing page rank on Google?
For one thing, yes. A landing page about emergency plumbing can rank for emergency plumbing searches. It cannot also rank for water heaters, drain cleaning and commercial work, because a page ranks for what it is about. That is the whole difference: one page, one intent; seven pages, seven intents.
Is a one-page website the same as a landing page?
Nearly. A one-page website tries to be a whole site in one scroll: about, services, contact. A landing page is narrower and better: one offer, one audience, one action. If you only have one thing to sell, build the landing page and make it excellent rather than a cramped miniature of a full site.
Can I start with a landing page and add pages later?
Yes, and we build the Starter package so that you can. Extra custom pages are a flat $90 each, and the design system carries over. Many businesses launch with one page for a campaign and grow into a full site as the services and the budget grow.
Which costs less: a landing page or a ready-made website?
Our custom landing page is $490 and a ready-made website is $500. For a common local trade the ready-made site is the better value, because you get a complete multi-page site for the price of one custom page. The landing page wins when your offer is specific, campaign-driven, or does not fit any of the twenty-three ready-made designs.
Ready to talk about your own site?
Get a fixed written quote within 24 hours
Tell us what your business does and what the website should achieve. You get the exact price, what is included and a launch date. Free, and no obligation.
Or call +359 888 010 975.
